On this site, I serve a large audience of teachers, and one of my favorite ways to serve them is to recommend products that can make their teaching more efficient, powerful, and fun. If I think your product fits that description, there are two ways we can partner up to share it with my audience:
I have found the most effective way of doing this is to write a sponsored post that focuses exclusively on that product.
This would be a 500- to 800-word post that exclusively features your product and offers insights into how teachers might use the product with their students. The post would contain two links to your product’s website and would be clearly labeled as a sponsored post. The post would then be promoted once on my Facebook page, several times on my Twitter feed, on at least one of my Pinterest boards, on my Instagram feed, and will be linked to in my weekly e-mail to subscribers. To see what these sponsored posts look like, take a look at the examples below. Each one is linked to the original blog post, plus the post where I shared it on Facebook, so you can see the kind of engagement each one gets:
I only share resources that provide great value to my readers. Before we enter into any kind of promotional agreement, I will review your product to see if it is a good fit for Cult of Pedagogy. Once that has been determined, I would need full access to your product so I can experience it the same way a teacher would. After getting a full understanding of how your product works, I would draft the post and send it to you for approval prior to publication.
My twice-monthly podcast has averaged over 60,000 downloads per month for the past six months, with about 10,000 downloads or more per episode. The show regularly appears in the top 10 in the Education/K-12 category on iTunes. Each episode averages 30 minutes.
When you sponsor an episode, we work together to write a script about your product that I read during the show. You will have the choice between two 30-second ad spots:
- pre-roll: read within the first few minutes of the episode.
- mid-roll: read at about the halfway point of the episode.
All of my podcasts are produced as supplements to blog posts, or they appear with a written transcript. The copy used for your promotion will appear in that transcript as well. In rare cases where a transcript is not provided, a text link reading “Episode sponsored by (your company)” will appear under the podcast player.
Here are the total downloads for the past year (July stats only include downloads up to July 24):
Demographics: Here’s an overall profile of the audience, based on a combination of reader surveys and other analytics tools:
Gender: Over 80% Female
Public School Teachers: Over 75%
The biggest audience is in the U.S. (over 90%), followed by Canada, Australia, the United Kingdom, and India.
Statistics & Reach
From February 2016 to February 2017, the site received visits from 3,212,551 users; this is an average of over 260,000 visitors every month and 8,800 per day.
Along with regular blog traffic, Cult of Pedagogy also has an ever-growing social media following and e-mail subscriber list:
I send one e-mail per week to my list, linking readers to my most recent blog post. Open rates for my list average from about 35% to about 45%.
I post to my Facebook page about six days per week. Every new blog post is promoted on Facebook, and is usually shown to an audience larger than my current followers.
I post to Twitter at least four times a day. A sponsored post or podcast episode would be tweeted out at least 4 times the week it is published, then again about once every six weeks; I regularly re-tweet previously published blog posts because I gain new followers regularly and Twitter is fleeting by nature, so re-tweeting links to old blog posts helps them reach new audiences every time.
I pin all of my new content on my boards and occasionally to larger collaborative boards. A sponsored post or post associated with a podcast episode would have a custom-designed pin that would be pinned to several boards over time. I also belong to several collaborative boards, so the pin would be picked up by other pinners as well. All of these pins drive traffic back to my site.
I have been on IG for the shortest amount of time, so this one is still growing! Every new post on my blog, including podcast episodes, is also promoted on my Instagram feed.
(totals current as of July 22, 2017)
Ready to Work Together?
If you’re ready to start the conversation about how we might partner to bring your product to the teachers who need it, send me an email via my contact form and let’s talk.